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Best Before Date Confusion | Food in Canada

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
by Birgit Blain

Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between best before dates and protecting consumer trust in their brand. So, this is my attempt to clear up the confusion.

http://www.foodincanada.com/food-regulations-and-law/best-date-confusion-128743
 

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